MasterCraft initiates more layoffs

By djoutdoors

VONORE, Tenn. – MasterCraft Boat Co. laid off eight employees last week, leaving the company with 450 to 460 total employees.

It reported that the boat builder’s production peaked at 19 boats per day, but is sitting at about 10 boats per day. MasterCraft cited not only the credit crisis and low consumer confidence, but trouble with floorplan financing for its production declines.

“Dealers are having problems getting credit. We have dealers that want boats but they can’t get commercial credit,” said MasterCraft public information officer Jason Boertje.

The company has been working to minimize layoffs through cost cutting in other areas and aggressive marketing efforts, Boertje said. Since early this past fall, MasterCraft has laid off more than 100 employees.,

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